Top 5 Social Apps Performance in Colombia, Q4 2021

In the fourth quarter of 2021, the top five social apps in Colombia, spanning both iOS and Android platforms, exhibited diverse performance trends. Here's a detailed look at their downloads, revenue, and active user metrics.

Instagram maintained a robust presence with weekly downloads peaking at around 239K in mid-December. The app's revenue fluctuated, reaching up to $230 in late November. Active users remained relatively stable, hovering around 20M throughout the quarter.

TikTok saw a significant boost in weekly downloads, peaking at approximately 215K in late December. The app's revenue varied, peaking at about $17.4K in early November. Active users showed a slight decline, from around 9.8M at the start of the quarter to 9.1M by the end.

Facebook Lite experienced a steady increase in weekly revenue, reaching nearly $7.9K in the final week of December. Downloads were strong, peaking at around 207K in early November. Active users remained consistently high, averaging around 24M throughout the quarter.

Litmatch—Make new friends showed impressive growth in both downloads and active users. Weekly downloads peaked at approximately 113K in early November, while active users rose steadily, reaching around 430K by the end of December. Revenue also saw an upward trend, peaking at about $663 in early December.

X had varied performance, with weekly downloads peaking at around 83K in late November. Active users remained relatively stable, averaging around 4.1M throughout the quarter. Revenue was negligible.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.